Monday, November 12, 2007

a new generation of bands synomymous with $$$$

As and Idolator reported earlier today, my favorite band in the known world, Paramore (no Cam'ron peeing on the dude in the beginning of "Killa Season"), signed to Atlantic [1] and as a part of their contract, agreed to some arcane deal that allows the label to have their hands deeper into the band's pockets, as well as their touring profits and schedules, in exchange for a substantial cash offering (otherwise called a 360).

This all seems like a bad idea since labels are subsequently dumping large amounts of cash into a band and (probably) expecting to recoup their money as quickly as possible since the current model with major labels is turn a profit rather than turn out an artist. The good news is that if you like a band like Paramore, then you'll be hit with all kinds of aggressive marketing [2] to the point where you'll no doubt hear Haley Williams shrieking at your local Safeway, Lucky's, Albertson's or Kroger. Of course, one could assume that this plan will backfire because the record industry is known to shoot itself in the foot often.

The ironic thing about this whole ploy is that it reminds me of this gold plaque that used to hang in the bathroom at Tower Records that had pictures of EPMD, Cypress Hill, Redman and Pearl Jam which congratulated Tower in helping push the longevity of new artists. Oh far the industry has come indeed. Why savor your steak when you can eat an Arby's beef and cheddar sandwich now? [3]

Related Links:
The New Deal: Band as Brand by Jeff Leads (NY Times)

[1]: Why are bands still signing to the Warner Music Group? There's only one successful band on their roster (Death Cab), the rest seem to be disenchanted like The Format, who were dropped after one record.

[2]: See the original example of this model: Fall Out Boy

[3]: Yes, I did draw some long reaching analogy comparing Paramore to rubber tasting, cheesy ass sandwich. Like Arby's food, Paramore isn't very good for your digestive tract.

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